Rethinking Plastics: A New Vision for Polymers in Water Treatment

Plastics have long carried a negative reputation—and not without reason. Single-use plastics, microplastics in our oceans, and the global waste crisis have made "plastic" nearly synonymous with environmental harm. From marine life entanglement to overflowing landfills, the consequences of irresponsible plastic production and disposal are real and

pressing. As the world moves toward reducing its reliance on fossil-fuel-based plastics, many are left wondering: is there a place for plastics in a sustainable future?

At NALA Membranes, we believe the answer is yes—with a major caveat: it’s not about the plastic itself, but how it’s used. Polymers—the building blocks of plastics—are incredibly versatile and durable. When engineered responsibly, they can solve some of the most urgent global challenges. At NALA, we use advanced polymer materials to create chlorine-tolerant reverse osmosis (RO) membranes that help make water reuse more accessible, cost-effective, and sustainable. Our membranes don't just filter water—they enable industries and municipalities to reduce water waste, lower energy use, and protect water sources for future generations.

This is what we mean when we say we see plastics as an opportunity for good. Rather than adding to the problem, we’re using cutting-edge polymer science to support a circular water economy—where waste is minimized, resources are reused, and communities thrive. By shifting the narrative and applying smart design to smart materials, we believe polymers can play a vital role in building a cleaner, more resilient world.